Ellio
Ellio is the gig workforce leader, connecting millions of people across the country to better opportunities that help them achieve their career goals.
CONTEXT
My team @ Rugged Coastal and I designed a mobile app that would give employers a platform to post gigs, and gig workers a place to find and apply to them.
MY ROLE
Branding was done by the Brand team before I engaged with the project. When they were ready to move into the mobile app work, I facilitated a Kickoff workshop with Ellio's founder to understand the target users, their needs, the requirements, and stakeholder expectations.
CATEGORY
Product Design, UI/UX, Branding
Design Values
01
Reliable — Our platform has to work easily and consistently. Our design system needs to reinforce that commitment.
02
Transparent — We don’t have anything to hide and we operate our platform as an open book. This allows our clients to feel in control of their own outcomes. Our design system needs to reinforce that transparency through a simple and accessible look & feel.
03
Connected — Our clients count on the work we connect them with.
STRATEGY
Be the altruistic alternative to our competitors.
Create an easy to use, accessible platform.
Define and focus on a specific core demographic.
Remove the middleman and connect workers directly with employers.
Build a model that allows our users to keep more of their hard earned money.
Encourage and facilitate our user’s growth.
Be a resource for important and relevant information.
BRANDING
The first thing I did when I engaged with the team on this project was to design and facilitate a kick-off workshop. The goal of this workshop is to get the information neccesary to design the best product for our client and our users. At the end of the workshop we'd have:
Here's a summary of that workshop, which we did virtually using Zoom and Miro.
Job Seeker
Age (Design Focus): 30+
Income Range: 35-50k
USA
Behaviors & Habits (e.g. hobbies, likes, dislikes)
Pain Points (e.g. what they're struggling with)
Needs & Goals
Job Poster
Age N/A
Goal Compensation Range: $ 15/hr+
USA
Behaviors & Habits (e.g. hobbies, likes, dislikes)
Pain Points (e.g. what they're struggling with)
Needs & Goals
Mentor
Age N/A
Income Range N/A
USA
Behaviors & Habits (e.g. hobbies, likes, dislikes)
Needs & Goals
NEXT STEPS
After we understood the requirements from the Kickoff, the other UX Designer and I paired on turning those requirements into user flows for a feature set prioritized by our Project Manager. Those flows then turned into wireframes.
You can view the wireframes here.
DELIVERY
The full design along with Ellio's value proposition can be found in the video below, which I art directed, produced, and edited (I also did the voice over, my first time as a voice actor 🙂)
A working Adobe XD prototype can be found here.
Selected Works
Vodafone 2030Innovation, Next Generation Design
XYLAProject type
EllioProduct Design, Branding
Ford Commercial SolutionsProduct Design, UI/UX
Tanzu GemFire Developer GuidesUI/UX, Product Design, Technical Writing